We're proud to introduce the Bits of Kindness Charity Initiative! Starting today, users of Bits of Kindness now have the option to choose a charity to support when sending kindness messages. If you have already created an account, you can choose your charity in the "My Profile" section of the website.

As usual, for every kindness message you send, you'll earn one Bit (which is the Bits of Kindness currency). To increase the kindness power of your messages, for every Bit you earn, our sponsors will also donate one dollar to the charity of your choice!

Currently, we've set our target donation at $1,000 for each charity, and our sponsors will donate the full amount when the target has been reached! We've chosen the most efficiently operated charities as identified by Forbes, so that every dollar donated to them will be put to very good use.

Let's put some more KINDNESS into the world, and send more kindness messages!

The charities we have chosen for this Initiative are:

• Feeding America
• American SPCA
• Nature Conservancy of Canada
• World Wildlife Fund
• Canadian Cancer Society
• Diabetes Canada
• National Alliance on Mental Illness
• Doctors Without Borders USA
• UNICEF Canada
• Boston Children's Hospital
• Mayo Clinic
• The Hospital for Sick Children

To start supporting charities by sending kindness messages, please Log in or Create an Account.